In Micro Mart issue 1219 I describe the top 10 web skills needed to create great looking, content-rich, audience-centric websites which top the search engine ranking charts.
Here are a few extracts:
JavaScript has been synonymous with browser-based development since the late 1990s. Unlike HTML or CSS it's a complete programming language, able to tackle virtually any coding challenge. An interpreted scripting language with a Java-like syntax, JavaScript was specifically designed to add webpage features that cannot be done using HTML and CSS alone.
Whether it's interactive popups, smoothly scrolling slide shows, animated cartoons, data field validations or cookie creation and management, JavaScript code provides the solution. Modern web browsers use advanced just-in-time (JIT) compilation to deliver extremely fast execution speeds. This speed, combined with HTML5's <canvas> tag, enables JavaScript developers to create sophisticated 2D and 3D web-hosted games.
Whether it's interactive popups, smoothly scrolling slide shows, animated cartoons, data field validations or cookie creation and management, JavaScript code provides the solution. Modern web browsers use advanced just-in-time (JIT) compilation to deliver extremely fast execution speeds. This speed, combined with HTML5's <canvas> tag, enables JavaScript developers to create sophisticated 2D and 3D web-hosted games.
You might consider empathy to be a rather peculiar skill for website creation, but that's not the case at all. Establishing an empathy with your prospective audience is at least as important as any technical prowess.
Any successful website will have a target audience in mind. It could be aimed at business people, sport-minded individuals, technology experts, bookworms or those with a social media addiction. Delivering a website with plenty of frequently updated, audience-specific content will give them reason to return to your site time and time again.
An empathic perspective enables you to determine who these people are and what makes them tick. The trick is to understand what's likely to grab their attention and, just as importantly, what will turn them off. In effect you're attempting to detach yourself from the website technicalities and try to think like a visitor who is assessing the site for the first time.
Any successful website will have a target audience in mind. It could be aimed at business people, sport-minded individuals, technology experts, bookworms or those with a social media addiction. Delivering a website with plenty of frequently updated, audience-specific content will give them reason to return to your site time and time again.
An empathic perspective enables you to determine who these people are and what makes them tick. The trick is to understand what's likely to grab their attention and, just as importantly, what will turn them off. In effect you're attempting to detach yourself from the website technicalities and try to think like a visitor who is assessing the site for the first time.
Achieving a high search engine ranking doesn't happen by accident. It requires and in-depth knowledge of your chosen domain or marketplace and its customers. The more research you perform, the better you'll be able to target your site's content, links and advertisements.
Search engine optimisation (SEO) and marketing (SEM) expertise takes competitive advantage of this research to boost the website's search ranking and connect with your chosen audience. By taking a user's perspective you can identify the search keywords and phrases they are likely to enter and the content they'll want to see. So, once again, audience empathy is an essential element.
Search engine optimisation (SEO) and marketing (SEM) expertise takes competitive advantage of this research to boost the website's search ranking and connect with your chosen audience. By taking a user's perspective you can identify the search keywords and phrases they are likely to enter and the content they'll want to see. So, once again, audience empathy is an essential element.
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