With millions of RT Surface tablets gathering dust on warehouse shelves, Microsoft has slashed the price.
But is it enough? What is the right price?
After all, it's certainly a powerful device with a rich, powerful operating system capable of both desktop and tablet functionality. Yet, it doesn't have allure of an Apple device - and probably never will.
However, presenting consumers with a straight, equal-cost choice between a 7.9" iPad Mini or a 10.6" RT Surface, complete with free touch keyboard cover, might prove interesting.
Would that be enough to swing the pendulum in Microsoft's favour?
Read more Microsoft analysis posts.