
In Micro Mart issue 1219 I describe the top 10 web skills needed to create great looking, content-rich, audience-centric websites which top the search engine ranking charts.
Here are a few extracts:
Whether it's interactive popups, smoothly scrolling slide shows, animated cartoons, data field validations or cookie creation and management, JavaScript code provides the solution. Modern web browsers use advanced just-in-time (JIT) compilation to deliver extremely fast execution speeds. This speed, combined with HTML5's <canvas> tag, enables JavaScript developers to create sophisticated 2D and 3D web-hosted games.
Any successful website will have a target audience in mind. It could be aimed at business people, sport-minded individuals, technology experts, bookworms or those with a social media addiction. Delivering a website with plenty of frequently updated, audience-specific content will give them reason to return to your site time and time again.
An empathic perspective enables you to determine who these people are and what makes them tick. The trick is to understand what's likely to grab their attention and, just as importantly, what will turn them off. In effect you're attempting to detach yourself from the website technicalities and try to think like a visitor who is assessing the site for the first time.
Search engine optimisation (SEO) and marketing (SEM) expertise takes competitive advantage of this research to boost the website's search ranking and connect with your chosen audience. By taking a user's perspective you can identify the search keywords and phrases they are likely to enter and the content they'll want to see. So, once again, audience empathy is an essential element.













